Public consultation
34 & 34A–36 Kilburn High Road
Have your say on proposals for a new branded hotel on Kilburn High Road
The proposal
A new hotel for Kilburn High Road
Evergreen Jersey Capital is developing proposals for 34 and 34A–36 Kilburn High Road. The proposals include single-storey rooftop extensions to both existing buildings, to create a new Four Points Flex by Sheraton hotel. Existing visitor accommodation across the site would be brought together into a single branded hotel, while Tesco and the existing gym would be retained at lower levels. Before a planning application is submitted, we would like to hear feedback from local residents, businesses and stakeholders to help inform the emerging proposals.
The emerging scheme brings forward a new Four Points Flex by Sheraton hotel through the refurbishment and enhancement of the existing buildings at 34 and 34A–36 Kilburn High Road. The hotel would provide approximately 172 rooms together with associated guest facilities, including a new restaurant and bar at ground-floor level. Tesco and the existing gym would be retained at lower levels, and the historic frontage of the former Red Lion building would be kept as part of the scheme, with single-storey rooftop extensions added to both existing buildings.
The site
About the site
The site occupies a prominent position on Kilburn High Road and comprises two existing buildings at 34 and 34A–36 Kilburn High Road. The buildings have previously operated as apart-hotel and bed-and-breakfast accommodation above ground-floor level, with a Tesco supermarket and gym at lower levels and the vacant former Red Lion pub at street level. The proposals would refurbish and consolidate these existing uses into a single, high-quality branded hotel, providing better accommodation while retaining active uses at street level and improving the overall appearance of the site.
Transport and connectivity
The site benefits from excellent public transport connections. Kilburn High Road Overground Station is within easy walking distance and Kilburn Park Underground Station (Bakerloo line) is located nearby, providing convenient links across London.
Kilburn High Road
London Overground · walking distance
Kilburn Park
Underground · Bakerloo line · nearby
Get involved
Public exhibition
How to take part
01
Attend the exhibition
Join us at the public exhibition to speak with members of the project team and learn more about the proposals.
02
Complete the feedback form
Submit your feedback online. The consultation closes on 1 September 2026.
Contact
Get in touch
If you have any questions about the consultation or proposals, please contact the project team.
Email redlionkilburn@four.agency
Tel 020 3103 9657
Your feedback and privacy
Any personal information you provide will be used solely for this planning consultation and will not be shared with third parties or used for marketing. All feedback will be reviewed and considered as the proposals are developed. A Statement of Community Involvement, setting out how we consulted the community and how feedback has shaped the scheme, will be submitted to the London Borough of Camden with the planning application and made publicly available.
Have your say on the proposals
Your views will help shape the scheme before a planning application is submitted.